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Telebrands now HBN is one of India’s largest, oldest and most respected DRTV companies that has discovered and developed many Unique & High quality products in fitness, beauty, home appliances and more recently Digital. Recognized for its catchy promotions and advertising campaigns, HBN has been accredited with changing DRTV & Tele-shopping scenario in India.

Our Services


HBN 24 Hour Shopping Channel

From the stable of India's largest Shopping Network TELEBRANDS, HBN is the New Age, New Look, India’s first 24 hour Shopping Channel. It bring’s over 400 unique products catering to all needs of the Indian household on one platform.

Captivating viewership across age groups & languages the channel is knitted around the concept of Quality, Value and Service. Apart from Hindi, HBN is also available in Malayalam & Tamil languages. HBN is supported by a 24 hour Call Centre with more than 300 employees taking calls round the clock.

It’s a free to Air channel, hence available on all leading d2h providers within the basic package. HBN is available on DTH Networks such as TATA Sky, Videocon d2h, Dish tv, KCCL and Asianet in Kerela, Arasu in Tamil Nadu, Fastway in Punjab Haryana, Hathway in North and West India, GTPL, J K cable in Jammu n kashmir etc.

Target Audience: TG ranges from 20years & above of SEC A,B both Male & Female. USP: A reach of “70 million households” with a “Viewership of 300 million”.


Retail Network

HBN is the Only Teleshopping Company with Strong Retail Presence that supplies its Products to over 3000 shops across India.

It has its own 110 shops across the Country. In Mumbai shops are operating in R City Mall mulund, Raguleela Poisar, R Mall Ghatkopar, Vivana mall, Nakshatra Dadar, Moksha Borivali, Little Wonder - New Bombay, Panvel, Prime mall Irla, etc..

It has 150 Retail Distributors Across the Country ensuring nation wide presence. Products are backed by generous extended return policies and Customer service is given by HBN and not by 3rd party. There are technicians serving pan India which ensures a high Repeat Buying Percentage.

HBN also has International Distribution of its Products in neighboring Countries such as Bangladesh, Bhutan, Nepal, Maldives, Afghanistan and Middle East.